The idea: Reimagine Vans as a shoe that

allows you to consistently show up for

yourself in a world that constantly asks for a performance.

The ask: reestablish Vans as a

leader in “cool” while taking inspiration

from their iconic slogan, “Off the Wall.”

Vans

Art Director/Copywrighter: Chloe Sarkisian-Sirlin

Art Director/Copywriter: Wesley Chen

Strategist: Murphy Wan

The idea: Reimagine Vans as a shoe that allows you to consistently show yourself in

a world that constantly asks for a performance.

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